Category: Next Manufacturing

Future money collection

The digital world has expanded and it has become connected to various things through the network. Among them, the way that entrepreneurs fund raising for entrepreneurship has changed. This time I will explain the changes of the entrepreneur and fundraising for entrepreneurship. These are used not only for entrepreneurship but also for large companies as advertisements.

Entrepreneur change

Entrepreneurs are different from the past and now. That can be said of the following.

In the past, inventor (idea creator) could not become an entrepreneur. I explain the value to the asset owner and asked me to invest, and gathered the funds. Therefore, entrepreneurs were also wealthy people.

Currently, In the digital world on a personal computer, the inventor and the entrepreneur are the same . The reason for this is that initial investment for software creation etc can be low, so we can operate early with inventor’s own funds. Software is not actually present in the real world, because of the products of the digital world.

From now on, it is gradually becoming commonly accepted, but if you use the digital world on a personal computer well for products in the world with real substances, it is becoming possible to start a business without funds I will. For that reason, it was easy for inventors and entrepreneurs to become the same easily in the past, even though inventors and entrepreneurs could not be readily made up in the past. As a result, barriers to entry of entrepreneurs have decreased. The tool for that is cloud founding .

Barriers to entry as entrepreneurs are lower and competition between companies intensifies

Cloud Funding

I explained that in the item of “Change in Entrepreneur”, if we can successfully use the digital world on PC even for products in the world with real substances, we can start a business even without funds did. Cloud founding is the tool for that, but I will explain it.

What is Cloud Founding?

A brief explanation of cloud facing is It is funded by multiple people using the Internet . However, in fund raising for cloud facing, there are advantages as follows.

Regular fundraising will borrow money from banks and stakeholders, manufacture and advertise and sell. However, in the case of cloud facing, we usually publish ideas and prototypes on the Internet and manufacture after financing. In this case, we will not manufacture if we do not reach the target amount by funding. In addition, this fund procurement has almost the meaning of product reservation money and can grasp the number of production. There are other merits that you can advertise first. So the risk is very low. In terms of entrepreneurship, you can also think as a small batch .

Cloud founding has changed so far Change fundraising method

Cloud Founding Example

I will give Pebble Watch as a famous example of cloud facing. In 2012 we solicited investment at cloud facing site Kickstarter.

Although it is a smart watch, it was not the world’s first smart watch. However, it was able to be compatible with both iPhone and Android, and it was even cheaper · Waterproof specifications and other groundbreaking things also resulted in 2 hours after announcing the target price of 100,000 dollars.
After three weeks of announcement I exceeded $ 10 million.

Originally a product launched with a few engineers, it has become so big. It can be said that the example of fund raising and promotion was done at the same time in cloud facing. Pebble Watch’s latest model “Pebble Time” financing raised more than $ 20 million.

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I will give you an example of a cloud facing site so please take a look if you are interested.

·overseas
– Kickstarter : the world’s largest cloud facing site
– Indiegogo : Cloud facing site with relatively many gadgets

·Domestic
– CAMP FIRE : Japan’s largest cloud facing site
– Makuake : a relatively large number of products and content Cloud Founding Site
– ReadyFor? : Japan’s first cloud facing site. Many projects took up social issues.
– FAAVO : Cloud facing site for projects specializing in regional development / contribution.

There are many others, so please try looking.

Cloud Funding can simultaneously collect funds and advertise, understand market demand

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Small batch

Small batch is Reducing the size of the batch (task / execution content) and moving the smaller batch . It is one of the efficient ways to fix to the original way by reducing the batch and repeating it many times. In lean startup which is one of entrepreneurial methods, there is a method of specifying the concept of small batch and modifying entrepreneurs while correcting the original way.

The concept of small batch in cloud facing can speed up and reduce the workload by reducing the batch of financing in entrepreneurship. The risk is also small, making correction easy.

Reduce the batch of financing in entrepreneurs

Entry barriers for entering more and more are decreasing. Is not it time to embody individual ideas themselves and put them out to the world?

Future organization

Priority has been given to efficiency as the past organization. As a result, each division of research, development, design, manufacturing, sales, etc. had done it professionally. As mentioned in future ideas , better ideas are likely to occur spontaneously in future organizations Environment and organization creation has become widespread. As a comparison of the future organization, I would like to start talking about the matrix organization that emphasizes efficiency and the cross functionalist team corresponding to specific problems.

Matrix organization

What is a matrix organization?

Ordinary organizations are organized on a single basis, such as by business or by function. The organization that was organized on a single basis has different characteristics because each management is different, and cooperation in common part is difficult to obtain. As a result, loss of management resources occurred.

On the other hand, the matrix organization is an organization organized by combining two standards. In order to comprehensively manage these standards, the common parts are grouped together so as to reduce the loss of management resources. The origin of the name is because the organization can be seen as a matrix (matrix) by arranging the two standards on the vertical axis and the horizontal axis respectively. However, unlike organizations that were organized under a single standard, it is characterized by two instruction standard command lines (two or more instruction instruction lines can be created).

Benefits : Matrix organizations can reduce disadvantages of organizations organized with only one criterion, eliminate wasteful duplication of functions and effectively utilize management resources.
Disadvantage : Adjustment becomes complicated by having multiple bosses for one employee.

Organized to make management resources more efficient and efficient

Cross functional team

I explained the matrix organization. I would like to explain the cross functionalist teams that have similar features before moving on to an explanation of organizations where better ideas as future organizational ideas are likely to occur spontaneously. This is one way organizations deal with specific issues.

What is a cross functional team?

A cross functional team is a group that gathers various (functional, business) organizations and people in specialized fields (hereinafter referred to as experts). It will be a group to cooperate in an efficient way to improve organization and solve problems. It often functions as an autonomous team that responds to specific tasks and issues that require a lot of department thoughts and expertise. However, unless the degree of comprehension of information is the same for each expert, it will be impossible to approach the standpoint.
Especially labor is required to understand and understand that the field is different. Also, because it is an organization for solving specific problems, it is common to do other cross-functional teams or the operations of the original department in parallel. Therefore, it is necessary to be able to communicate with multitasking such as tasks other than the original department and work on another organization.

Other similar problem solving other than that

Benefits :
The idea of ​​problem solving tends to be born when carrying out a specific problem
Disadvantage : Leadership to lead agreement on different opinions is important. All members have to make information the same level of understanding. Members need to communicate with multitasking.

Organized for specific problem resolution

Collaboration organization

I explained the matrix organization and the cross functional team in the above. Since these are characteristic organizational forms, it is greatly useful if you organize the organization as necessary. However, in future organizations, there is a tendency to create an environment and organization where better ideas are likely to occur naturally. It is thought that it is necessary to have an organizational form to make maximum use of collective intelligence. It is said that the organization form that can do it is a collaboration organization.

What is a collaboration organization?

Collaboration organization is slightly different from cross-functional team explained earlier, cross-functional team temporarily gathers people in specialized field, collaboration organization shared knowledge, problems, information, collective intelligence is more organized It will be an organization that can demonstrate it as a whole.
Therefore, the human resources of the collaboration organization is a group of people who share knowledge and information throughout the organization not only in other industries within the company (by function, by business) but also beyond the corporate wall It can be said. It is also the same for organizations that created the environment to make it naturally occur.

Benefits : The collective intelligence can be fully demonstrated and the idea leading to innovation is easy to be born.
Disadvantage : If there is no autonomy of each member belonging to the organization, it leads to negligence. If it does not become an idea leading to innovation it will be difficult to recover management resources.

An organization that can fully demonstrate collective intelligence. We need team building beyond organizational framework

How to create a collaboration organization

As an environment for collaboration organization, the following contents are listed. Unlike matrix organizations and cross functional teams, we emphasize the creation of the environment rather than organizational forms. This is to raise the “autonomy of the members” of the fundamental idea of ​​the collaboration organization.

Collaboration organization example

Competitive development design collaboration organization: Samsung Electronics example

It is divided into element development and development department and mass production design department. Four teams (around 30 teams per team) will develop element development and product development for one product development. Through the design review of the product, the one with the best team among them is selected. The selected team shifts to the mass production design division to coordinate with the mass production of products and sales and sales, and the team not selected will shift to element development / product development for another product. Furthermore, after finishing mass production of the product mass-production design team, we will shift to element development / product development.
As a result, only teams who have developed product development will be able to move toward mass production and sales, which will lead to competition and maintain motivation to make better ones. As many of us face similar problems in product development at the same time, we try to make problem sharing happen naturally.

Although these methods are expensive to develop, organizations that maintain motivation by competitive relationships and each team can naturally grasp the problem contents of each division / product
For example.

There are many other companies that make space for creative exchange. I would like to explain by postscript when I have time.

Future organization

The way you look for an organization needs to change in what direction you want to bring that organization.
Although it is possible to do to some extent without doing organizational reform, it is unstable depending on individual motivation etc. After all it seems necessary to think about organization reform (people, environment, situation).

The way of thinking for an organization will continue to evolve from now on

Future ideas

As a way of thinking of the idea so far, there were many cases where the world changed with one original idea.
The inventor who everyone knows well, such as Leonardo da Vinci and Edison, did a number of great inventions by himself.
I think that a similar genius will emerge from now on, but can not we invent as a corporation that surprises the world unless we secure such a genius of successive generations?
Actually, it is not so, since it is a company so it is a group · There are still many things to surpass genius and there are many ways to make ridiculous thoughts. I would like to talk about it this time.

Companies famous by famous people

First of all, is it a company that famous people think, is a story of a group of symbiotic economies. (We will summarize with companies below)
We have various opinions and will be below as representatives.

It is difficult and I do not understand the meaning. . .
Briefly
“Within a company, we can not put together ideas of people (employees), but there are also no excellent people.”

Somehow stupid story ,,,
But do not do “Governance and collaboration” . That means that if you have “self assertion” , you can reach out to everyone’s knowledge.

In companies that actually incorporate a lot of ideas, I think as follows.

Collective intelligence does not occur in organizations that are not spontaneous.
A person who can do anything belongs to an organization

collective intelligence

What is collective intelligence in the first place?

There is a limit to what individuals can do with any genius.
→ Various requests, necessary information · Increase of necessary knowledge etc.

As I said earlier, it is also true that genius is not quite right.

Therefore, it is necessary to create original ideas that multiple people share better ideas.

· collective intelligence
It is an intelligence that seems as if there is intelligence in the group itself, to demonstrate higher intellectual ability.

In order to have collective intelligence in a group

Is required. Among them, there is the word “open innovation” by saying “sharing and distributing distributed intelligence”.

Even ideas that can not be created by themselves can easily be created by generating collective intelligence

Open Innovation

What is open innovation?

Innovation and open innovation are different words. As briefly explained earlier, it is one of the ways to create innovation for the purpose of “sharing and opening distributed intelligence”.

It is a way to connect not only our own technology but also the technology and ideas of other companies to innovative business models and R & D achievements. In short, it is to engage in activities that lead to innovation with people from other industries without being concerned about companies.

Especially in terms of not being concerned with enterprises, examples with collective intelligence as a community (group for a certain purpose / interest) have increased. Details are explained in future talent , but there are possibilities that beneficial ideas have been sought or more talent than in-house talent is hidden.

Reduce development cost / development period, lead to creation of ideas (collective intelligence among companies). However, it is necessary to prevent core technology from being taken

Example of open innovation

As its name implies, open innovation is mainly concerned with the sharing and opening of knowledge. It is the same not only in corporate pavilions but also among individuals.

First of all, as an example between companies
· Experimental museum Orbi example
Although the story is a little old, it is a museum that the entertainment company ‘SEGA’ and the TV program production company ‘BBC EARTH’ jointly launched. It is a museum where you can experience contact with creatures through projection and experience technology cultivated in Sega’s game and images and sounds full of realism of BBC EARTH, smells. Although there are no living things at all, it is an example of creation of new ideas and projects through collaboration of each know-how that we have cultivated independently.

· Local Motors example
Using the community, it will be a successful example. Local Motors is a company that sells cars that recruit designs in the community, customers can select their favorite designs and parts, and can also assemble themselves by customers themselves. Compared to similar cars of other companies, the cost of development is said to be 1/100 of 1/100.

Closed innovation

What is closed innovation?

By saying that it is a pair of open innovation, it is not to let out activities that lead to innovation within the company. In other words, it is a way to demonstrate collective intelligence only within the company and accumulate research and development and technology.

It is advantageous to monopolize our own technology. However, it is necessary to avoid falling into the dilemma of innovation.

Example of closed innovation

To make collective intelligence exercise only within the company has the need to increase the voluntariness of employees. For that, it is essential to create an environment to increase spontaneity.

· Google example
As a workaround for the innovation dilemma, “20% rule” was incorporated.
I was obliged to allocate 20% of the time spent inside the company to the time for voluntary work and idea creation other than the work in charge.
(Currently it is not done now because it gives priority to embodying the idea possessed now)

Also, although it is almost open innovation, I will give an example in that one company has investment and technology.

· Hakuhodo example
Looking for ideas for entrepreneurship and new business within the company. Companies support it, and dozens of companies actually start up businesses.
Even if it fails as a condition, it can return to the company and participate regardless of people inside or outside the company to do work. Therefore, not only human beings in the company but also people who are not originally related are incorporated.

If the idea seems likely to create a market even if it is unrelated to our company, it is also true that more companies have invested in it.

Recent trends

In recent years open innovation is on the rise.
Again It seems to be because the following contents are particularly strong .

In closed innovation, there are an increasing number of immobilizer companies (to increase their own skills with creative imitation)

Importer is a company that combines “innovation” and “imitation”, and it is said that it has the ability to evolve and make use of imitation characteristics.
As for what it is, I will do not only as imitation but also design imitation of the product that I imitated, grasp the system and further combine with the company’s own technology creative imitation .

The following features are required for creative imitation.

I think that ideas will continue to develop further and that many things that we can not think of now will be born.